‘Unleashing Content’ promises a genuine deep dive into the world of sports content, branding and media on Wednesday June 14th.
Taking place at the TV studios of RTÉ and supported by our friends in RTÉ Sport and RTÉ.ie we have brought together an A list of speakers that will give us an unparalleled guide to the forces that are shaping the world of sport and how it is an ever more critical platform for media and brands.
We look forward to seeing many Sport for Business members and friends for a half day catch up on how sports content is being delivered.
Our line up for the day is as follows:
0930 Arrival, Registration and Networking
1000 Opening Keynote
Colm Ó Riagáin, Head of Communications for Red Bull Ireland will join us for a conversation around how the Red Bull brand has become a media powerhouse through original sports and culture related content.
1030 Distribution and the Channel Guardians
Panel Discussion featuring the Media leaders that are distributing content to an ever eager audience of consumers. This discussion will feature the Head of Digital at RTÉ Muirne Laffan, Co-Founder of Pundit Arena Ross O’Dwyer and Sports Editor of the Sunday Independent John Greene
1100 The Challenges and Opportunities in Content for Rights Holders
We will be joined by Alan Milton, Head of Communications with the GAA for an honest conversation on the ways in which media content such as clip rights needs to be managed for the benefit of all parties by the rights holders.
1130 Coffee Break and Networking
1155 Measuring Influence
We will be joined by Spencer Nolan from Nielsen Sport in London and Daragh Persse from The Brand Fans in Dublin to look at how content and its impact on fans and consumers are being measured, monitored and made into as big a success as possible.
1230 The Personal Touch
A discussion with two of Ireland’s leading athletes Sophie Spence from Women’s Rugby and Bernard Brogan of Dublin GAA around the role they play in the content game.
1300 End, Networking and Light Lunch
Join us and fellow leaders from the worlds of sport and business for what promises to be a great morning of learning and sharing.
It promises to be as enlightening and as good a networking opportunity as last year’s successful Future of TV Sport at the studios of RTE.