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Game Changer Conference

November 30, 2017 @ 8:30 am - 2:00 pm

The Sport for Business Game Changer Conference on Women in Sport will feature an in-depth look at the most important sponsorships in Women’s sport with contributions from  Lidl and Ladies Gaelic Football and a special link to Madrid where Liberty Insurance are hosting the first ever Camogie All Stars Tour.

More new speakers are announced today as well with Ronan O’Coisdealbha, the Head of Sport at TG4, John Greene, Editor of the Sunday Independent and Emily Glen from the Fair Game Podcast looking at the opportunities that are now presenting themselves for greater coverage of Women’s sport here in Ireland.

The half-day session will take place in the Fitzgerald Chamber at UCD and promises to bring together many of those who have been among the most passionate and effective advocates for Women in Sport over the past year and in the coming months and years.

We will also be joined from the UK by Lynsey Douglas from Nielsen Sports who will provide exclusive insight into how Women’s sport is changing around the world and what we can learn from insight into changing audiences, increased investment from sports and sponsors and the power of female sports fans.

Douglas has 10 years experience in the sports industry, both rights holder side with Williams F1 and on major brand’s sponsorship activation, including Land Rover and Lucozade Sport.

Outside of her career, Lynsey achieved 30 caps for Scotland including playing in two Rugby World Cups, was previously chair of Wasps Ladies RFC and a founding member of the Women’s Premiership Group.

There will be a special session looking at the different ways in which women can transition from the playing field into positions of authority within their sport.

Among those joining us to tell their story in this area will be Su Carty, player, referee and former Head of Women’s Rugby at World Rugby. Carty has recently been appointed to co-chair the review of Women’s Rugby underway at the IRFU.

Also on the stage will be Paula Brady who is one of Ireland’s most successful referees at UEFA and FIFA level.

Other elements on the morning will include a hard look at where education is failing young girls in sport and how that might be improved and an invitation to those present to really make a mark in how sport for Women can move forward in 2018.


0830: Registration and Networking

0910: Opening of the Game Changer Conference

Rob Hartnett Sport for Business

0920: Creating Greater Networks

What can we learn from others in this space?

0940: Transitioning from Player to the Next Chapter

Paula Brady, Su Carty

1010: The Engagement Game for Sponsors

Liberty Insurance and Lidl Ireland Share their Stories

1040: Opportunity Knocks

Key events and opportunities in 2018

1100: Refreshments and Networking

1120 Education – Where can we do better?

A look at innovative programmes during the key stage of secondary schools

1150 What Can We do? – Interactive Session

1210: The Media Landscape

Rónán O’Coisdealbha, TG4; John Greene, Sunday Independent; Emily Glen, Fair Game Podcast 

1240: Women’s Sport is Changing – What the Data Tells Us

Lynsey Douglas, Nielsen Sports

1310: Closing Keynote Fireside Interview

1340: Close of Conference and Networking Lunch

Sport for Business is a membership organisation linking over 230 of the biggest and brightest organisations involved in the commercial world of sport in Ireland.  See what you could gain from membership in 2018.



November 30, 2017
8:30 am - 2:00 pm


UCD Fitzgerald Chamber
Dublin 4, Ireland


Sport for Business