In today’s third part of our look in detail at how Nissan activated its sponsorship of the UEFA Champions’ League, we see how they integrated their vehicles into match day activation…
Half a Leaf
Electric Vehicles are an increasingly common site on the streets and their rise is accelerating. As part of Nissan’s dealings with the host cities for the Champions’ League Finals in Berlin last year and Milan in 2016 they created a total of 17 new charge points around the city, extending both the visibility and the convenience of the cars.
It’s electric vehicle is the Nissan Leaf and by way of showing off what it looks like under the bonnet they produced a fully functional but half cut away car which was used to bring the Trophy from the fan zone on the Plaza il Duomo to the San Siro Stadium on Saturday evening.
It certainly drew attention from the large crowds that had gathered in the city and was a smart way to get across the message that Tesla is not the only show in town when it comes to electric cars.
Qashqai Controller
The Qashqai has been one of Nissan’s biggest sellers in Ireland once across Europe in recent years but we had never seen one used as a controller on which to play FIFA ’16 before.
With Innovation and excitement the cornerstones of the brand identification with the tournament this was a special adaptation rigged up by the Nissan engineers and was a big hit in the Nissan hospitality area at the ground.
movement was determined by the steering wheel with taps on the accelerator and clutch being used to kick and tackle. We are currently looking at whether it will be possible to bring this one off to Dublin in October for the major Sports and Tech event taking place at the RDS on October 17th and 18th.
Super Car Superstar
The GTR is Nissan’s high end supercar, as driven by none other than Usain Bolt so it was natural that it would feature as part of the brand activation.
One model was located at the fan zone, enabling fans to get a feel for what it was like to sit in it.
Alongside was a neat virtual reality set up with goggles and the chance to feel what it was like to drive the car without risking massive insurance premiums or indeed taking on the actual streets of Milan.
Monday: Interview with Nissan Head of Marketing, Jean Pierre Diernaz
Thursday: Match Day Activation
