ANNE MULCAHY, PAULA MURPHY, GEMMA BELL and ASHLEY MORROW

 

Anne Mulcahy is Group Brand Director, Paula Murphy is Head of Strategic Sponsorship and Gemma Bell is Sponsorship Manager in a strong female team heading up Bank of Ireland’s Sponsorship programme across rugby and football.

It is one of the countries major sponsorship brands and has been to the fore in ensuring that both of the sports in which it is intrinsically linked have come through the Covid pandemic and lockdowns.

Mulcahy joined the Bank in November 2018 after a stellar 20-year career in senior positions within Coca Cola, Diageo and Vodafone.

Murphy joined in March of 2019 and is also responsible for the bank’s Corporate and Social Responsibility activity. She had also been at Vodafone and before that served as Group Marketing Director with Independent News and Media.

Bell and Morrow have run the Bank’s sponsorship activations across the island of Ireland with all four provinces in Irish Rugby since joining the bank in 2017, as well as on the other sponsorship assets.

Engaging equally with each of the four provinces gives the brand a strong footprint in Rugby and coming on board in 2021 as an Associate Sponsor of the League of Ireland across Men’s, Women’s and FAI Cup competition has expanded their importance further in the world of Irish sport.

 

Check out the others who have so far joined the list right here.

 

 

 

This is the ninth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

We are proud to do so this year with a new partner in AIG, an organisation that have pledged their commitment to equality in their partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

They are drawn as before from the worlds of leadership, partnership, storytelling and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 per cent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.

Recognition of their contribution is rarely asked for but is fully deserved, and we want your help in identifying those who you feel should be among them.

So, who do you think should be on the list for 2021?

 

 

“A powerful and influential network of information and collaboration”

 

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