Aoife Clarke is Head of Communications at Lidl and one of the key decision-makers in the brand’s ongoing support of Ladies Football.
Clarke was in charge of PR and Social Media through the launch phase of the partnership that has in many ways revolutionised the way in which Women’s sport is perceived.
Clarke told us before that “It would have been so easy for us to become a sponsor of a much higher profile sport, pay out a huge sum of money, have your logo somewhere, have it on screens at every match. But that for us wasn’t what we wanted to do. We wanted to make a difference.”
The number of registered players in the sport continues to climb as does the visibility and recognition of the sport that is now catering for more girls and young women than any other up and down the country.
Clarke has become one of the leading communicators in Irish business. She has grown her career almost entirely through the retailer, having started out for a short spell with Slattery Communications which then became Teneo.
Check out the others who have so far joined the list right here.
This is the ninth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.
We are proud to do so this year with a new partner in AIG, an organisation that have pledged their commitment to equality in their partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.
They are drawn as before from the worlds of leadership, partnership, storytelling and performance.
We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.
This year once more, to keep things fresh we will introduce at least 30 per cent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.
The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.
They are part of making the role of women in sport unexceptional by being exceptional in what they do.
“A powerful and influential network of information and collaboration”
Sport for Business Partners