Sinead Hosey, Co-Founder of Feenix Group, is a trailblazing force at the intersection of sport, technology, and creative storytelling; a leader redefining how fans connect, participate, and engage in the digital age, as you might guess from her image accompanying this listing.
Through her work with Feenix, Sinead has built one of Ireland’s most innovative and internationally recognised agencies in the rapidly evolving space where gaming, esports, and traditional sport meet. Her vision has helped position Feenix as a creative powerhouse, developing groundbreaking projects that push the boundaries of what sport can look like in a virtual and interactive world.
Among her standout achievements is leading the development of a Formula E game on Roblox, an imaginative fusion of motorsport and gaming that introduced electric racing to a new, younger audience through immersive play. She also played a pivotal role in creating the first-ever dedicated female football video game, breaking new ground for representation and access within gaming and sport, and inspiring girls and women to see themselves within sports narratives and digital spaces.
Sinead’s influence extends well beyond game development. She has spearheaded cross-platform activations that merge sport and culture in fresh and impactful ways — from immersive virtual experiences to live digital tie-ins that amplify engagement and community. Her work on the FAI eLOI initiative exemplifies her ability to translate the energy and heritage of Irish football into tech-enabled experiences that resonate with younger, digitally native fans.
What sets Sinead apart is not only her creativity but also her ability to make visionary ideas tangible and measurable. She is forging new pathways for sport in the digital era — expanding opportunity, representation, and engagement.
She is the second of this year’s New Entrants to our list for 2025
*************
Previously Listed
Dr Una May, Moira Aston, Mary O’Connor, Michelle Carpenter, Brenda O’Donnell, Sarah Keane, Karen Coventry, Michelle Tanner, Mary McAleese, Rosie Barry
*************
This is the 13th edition of the Sport for Business listing of 50 Women of Influence in Irish Sport in partnership once more with our friends at AIG.
We began this journey in 2013, when we were challenged to produce a list of 20 Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50, and it still does not do justice to the talent out there.
Substantial progress has been made during this time. The Government, mindful of the importance and need for gender equity, challenged Irish sporting bodies to achieve a 60/40 gender split on their main boards or leadership entities by the end of 2023
Internationally, the gender split in doctors ranges from 46 per cent female in New Zealand to 48 per cent in the UK, 52 per cent in France, and 54 per cent in the United States. Sport has, for too long, lagged.
The gender gap in participation is targeted to be non-existent by 2027, and the profile of our elite athletes is as high for Katie Taylor, Katie McCabe, Rhasidat Adeleke and Leona Maguire as it is for the best of our men.
We are nearing the point where sport is sport regardless of gender.
The gap remains too big in media, sponsorship, attendance, and funding, but it is only by highlighting the wrongs that we can make them right.
This year’s list will again draw from all the multiple areas that make up sport. From the fields of play to the corridors of power, from the boardroom to the studio, and from every corner of the country.
We will divide the list into the CEO Club, the Influencers, and the Sponsors Lounge. the Administrators and others
This year, once again, we will challenge ourselves to generate at least 40 per cent of new entrants to ensure that fresh recognition is given to those making a mark.
This will mean some who fully deserve to remain stepping aside but that is part of what influence and leadership is about and they are in no way diminished by their not being on the list this year.
The list we will build over the coming weeks is a snapshot of women who are changing the way sport is played, consumed, grown, and delivered.
They are part of making the role of women in sport unexceptional by being exceptional in what they do.
Recognition of their contribution is rarely asked for but is entirely deserved, and we want your help in identifying those who you feel should be among them.
So, who else do you think should be on the list for 2025?
Image Credit: Sport for Business:
Further Reading for Sport for Business members:
Read our Sport for Business Coverage of Women in Sport
SPORT FOR BUSINESS Upcoming Events
November 20th – Playing for the Planet – A new event focused on Sustainability in Sport with the Department of Culture, Communications and Sport
December 9th – Our 12th Annual Women in Sport Conference in partnership with Lidl.
January – The Sporting Year Ahead 2026 in partnership with Teneo.
Sport for Business Podcasts
MEMBERSHIP
All the leading sporting and business organisations in and around the world of sport, are among the 300+ members of the Sport for Business community.
This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.
Find out more about becoming a member today.
Or sign up for our twice-daily bulletins to get a flavour of the material we cover.
Sign up for our News Bulletins here.
