The European Tour and DP World have announced a ten-year extension that will see the DP World Tour name remain in place until 2035.
The deal, described by the Tour as the largest in its history, cements DP World’s role as both Title Partner and Official Logistics Partner. For a sport that spans 26 countries and 42 tournaments, that logistical expertise is as critical as the sponsorship cheque.
“This partnership has been a tremendous success in helping us raise awareness of the DP World brand while strengthening the Tour’s reach,” said Guy Kinnings, Chief Executive of the DP World Tour. “This next phase is about deepening that connection — making the Tour more global, more accessible, and more sustainable.”
The significance goes beyond the balance sheet. DP World’s renewed investment signals confidence in the future of the men’s professional game at a time when golf’s ecosystem is evolving rapidly.
Rival tours, shifting alliances, and the lure of new markets have made stability a precious commodity. A decade-long commitment of this scale sends a message of continuity and of belief.
For DP World, the extension aligns perfectly with its global brand narrative. “Our business connects economies and communities around the world,” said Yuvraj Narayan, Group Deputy CEO and CFO. “Golf does the same, in its own way — linking people, countries, and opportunity. This partnership allows us to tell that story while supporting a sport that embodies many of our values.”
The partnership also strengthens the Tour’s ability to plan long-term—building calendars, securing venues, and engaging fans in emerging regions like India, where the DP World India Championship will return in 2026.
DP World will also become a local partner of an additional 15 tournaments on the Tour.
The deal also extends beyond elite competition. DP World’s “Second Life” and “Clubhouse” initiatives, which repurpose shipping containers into community golf hubs and training facilities, have become cornerstones of the partnership’s sustainability and inclusion goals.
Over the next decade, those programmes are expected to expand into more markets, giving golf a grassroots dimension that resonates far from its traditional fairways.
Image Credit: DP World Tour
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