Dublin GAA and Deep RiverRock have announced a renewal of their partnership which will see Ireland’s leading water brand continue as the official hydration partner to all Dublin hurling and Gaelic football county representative teams across the Senior and Under-21 age grade categories.
It is the latest in a series of commercial deals struck with the Dublin teams that includes partnerships with the Gibson Hotel, the National Sports Campus, Skins compression clothing and more.
All are in addition to the overall deal with AIG that was signed towards the end of 2013.
“Deep RiverRock has been an important and dedicated partner to Dublin for the last number of years, and we’re delighted to have the brand back on board again for 2014,” said Dublin GAA Commercial and Marketing Manager, Tomás Quinn.
“We are delighted to be involved with Dublin GAA for 2014,” added Tara O’Rourke, Head of Coca-Cola Hellenic Brands Marketing. “The hurling and football teams have enjoyed considerable success in recent times, culminating in the terrific All-Ireland victory enjoyed by the footballers and the Leinster title won by the Hurlers last year, and we’re delighted to be a part of that for the upcoming championship campaigns.”
“Hydration is a critical part of physical and mental performance and we are thrilled that Deep RiverRock is the water of choice of the Dubs , helping hydrate them throughout the season.”
Deep RiverRock is also the Official Water Partner of the four irish rugby provinces and title sponsor of the Deep RiverRock Belfast City Marathon.
