The New England Patriots won last night’s Superbowl in spectacular fashion with a last seconds interception supplying the teams 4th title in 14 years and records being smashed by star quarterback Tom Brady.
It is of course also a massive feast of advertising with brands spending up to €4.5 million for a 30 second spot.  To get attention you have to be pretty inventive and here are some that caught America’s eye during the game.
People were getting sticky with Loctite…
 
Wiping a tear for Budweiser’s lost puppy…

And asking ‘can you explain the internet’ with BMW…

We’ll have a look at more later today.