It’s a busy time of year for rugby and Canterbury’s capacity for design and production has been put to the test again with the launch of Leinster Rugby’s new home and alternate kits at the RDS yesterday.
It’s expected that Leo Cullen will be confirmed as Head Coach later today and the challenge during the World Cup will be to build enough momentum to act as a base for the return of many of the players who were modelling the new look in the pictures above.
There’s more white on the shoulder of the new home shirt and the most obvious design tweak sees 12 chevrons running along the front, representing each of the counties that make up the province.
The alternate jersey will be white with royal blue chevron stripes and a loop collar of the same colour.
The jersey look is completed with the three gold stars which mark the clubs European championship wins.
On the pitch, players will benefit from a range of innovations developed by Canterbury, including super-enhanced fit technology, developed through position specific 3D body mapping, supporting the varied physique of the modern rugby player. The jersey also benefits from VAPODRI technology along with a reduced fabrication weight, which minimises moisture absorption, improving on the look, feel and performance of the jersey on the field.
The new jersey will be worn for the first time by Leinster Rugby in the Bank of Ireland pre-season friendly against Moseley RFC at Donnybrook Stadium on August 28th.
To celebrate the launch Canterbury has announced a social media ‘fan based’ campaign offering the biggest collection of money can’t buy prizes and experiences in the club’s history.
Bucket list dreams for Leinster fans will be answered including rubbing shoulders with the team on the official Leinster jet travelling to an away match, overseeing the official pre-match coin toss, or seeing your child run onto the pitch as the match day mascot.
Entries are being submitted through Canterbury’s Facebook page where fans will be asked to think outside the box and prove why they are Leinster’s most committed fan using words, images, videos, links to YouTube, Instagram or Vine, or by tweeting using #CommittedToLeinster.
“Leinster Rugby fans are some of the most committed, passionate and creative supporters in the world,” said Canterbury CEO Chris Stephenson.
“We’ve worked with the club to reward Leinster’s most committed fans, creating memories that will last a lifetime.”
The Canterbury Commitment Competition runs until September 8th 2015. Entries are being submitted via a Canterbury Commitment app on Facebook or through Twitter using the hashtag #CommittedToLeinster.
Image credit: Dan Sheridan / Inpho.ie
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