O2 has released the latest in a series of video content supporting its sponsorship of Rugby World Cup hosts England.  The two minute video will air on television, cinnamon and online from today.
The animation took a year to make and features 6,500 hand drawn and hand coloured frames making it arguably the most complex promotional video ever seen in sport.
It will be backed up by a range of online content including an avatar creator so that supporters can put themselves in the England shirt and add their support.