One key to producing memorable content is to have the camera rolling all the time. So it proved for the National Sports Campus when the Republic of Ireland squad were training there this week. Conor McDonnell was capturing some moments to illustrate the fabulous new facilities at the campus and he kept rolling as Assistant Manager Roy Keane showed some of the players just how to do the Crossbar Challenge in style.
The video has been shared across multiple media over the past 24 hours putting the FAI, the National Sports Campus, Three and Lucozade Sport in front of tens of thousands of eyeballs.
Roy’s still got it! Check out Roy Keane nailing the Crossbar Challenge here @NatSportsCampus #IRLVGER #COYBIG pic.twitter.com/WpWhTmTaI1
— Nat Sports Campus (@NatSportsCampus) October 5, 2015
To get yourself up to speed with al the latest in thinking around content, data marketing gaming and activation join us for the Digital Future of Sport at Smock Alley theatre in Dublin on the morning of Wednesday, October 21st but hurry as places are limited.
