Shane Long’s goal, the crowd singing, the sense that everything would be OK. Last night was a big winner for the Republic of Ireland soccer team, the FAI and Ireland.
Social media channels lit up throughout the night with moments captured by individuals, shared for free by state broadcasters, created to mark the moment by brand agencies and capturing a magic moment in history that 20 years ago would have lived only in grainy footage and imagined memory.
This is Irish soccer’s first moment of history in the social media age and we will be looking at how that age has changed the way sport, sponsors and brands engage with each other at the Digital Future of Sport in Smock Alley Theatre on Wednesday, October 21st.
Speakers from Ireland, the UK and further afield will talk through content, data marketing and sponsorship activation to an audience of your sporting, business and agency peers.
Our latest confirmed speakers include Karl Donnelly, the man guiding Heineken’s global activation at the Rugby World Cup, Rob Quick from Epsilon to talk through how the NFL has invigorated its global fan base and Cliona O’Leary, RTÉ Deputy Head of Sport on how broadcasters and sports work together to deliver the best experience for fans.
There are only a few places remaining so book your spot today by clicking on the image below and discover how important Shane Long’s goal was on the night and will be in the future.
