PSG Sponsorship has announced three senior promotions among its team of 10, reflecting growth within the company.
Joanne O’Sullivan (third from right) has been promoted to Account Director Consumer, Lifestyle and Sports Sponsorship. In her new role, Joanne, who has award-winning experience in consumer and lifestyle sponsorship activation, will oversee the growth and development of these key areas within PSG Sponsorship.
Kieran McSweeney (second from left) has been appointed Account Director Sports PR and Sponsorship Activation. Kieran, a former sports reporter, producer and presenter with TV3, will lead the Sports PR area within the agency and oversee the development of new and innovative ways of working with both clients and the media. He will also lead the development of PSG’s media training services.
Rob Pearson (centre) has been promoted to Account Director Sports Sponsorship Activation and Evaluation. In his new role, Rob will oversee the continued development and implementation of best in class sponsorship evaluation methods used by PSG Sponsorship as well as growing the company’s sponsorship activation services.
“These three promotions reflect the ongoing drive for specialisation in PSG Sponsorship, the requirements of our clients and the ever changing face of the industry we work in,” said Kelli O’Keeffe, director PSG Sponsorship.
“Our clients will benefit from this specialisation and greater expertise. Rob, Kieran and Joanne will lead three key areas for us, ensuring we provide our clients with the most innovative service possible across all areas of sponsorship and continue to be the market leaders in the sponsorship industry.”
“Uniquely, we can also draw on the knowledge and experience from each of the other agencies within PSG Communications; notorious PSG, PSG Plus and New/Slang.”
“We are passionate about sponsorship and it is extremely important to us to constantly push the boundaries in our thinking. We want to deepen our knowledge in particular areas and also widen the services we offer.”
Image credit: Inpho.ie
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Sport for Business is a community of sporting and business leaders. We work closely with our members in the Agency sector to highlight great work they and their clients are doing. We also build and collaborate on events that will lead to a stronger community over time. 
