- Aim to deliver €5 million economic impact in 2016
- Participants from 48 countries in 2015
The Rock ‘n’ Roll Dublin Half Marathon will return to Dublin for a fourth year in 2016. The race opened for registration yesterday and will take place on Sunday 7 August.
The 2015 event weekend generated a total economic impact of over €4.9 million for the local economy, according to a study conducted by American-based San Diego State University.
More than 7,500 registered participants from 48 countries took part in the 3rd annual event this year. Forty-eight percent of participants travelled from outside of Ireland including 1,600 runners from Great Britain and 1,100 participants from the United States. Females made up more than half of the participant field.
The average length of stay for spectators in commercial lodging was 3.37 nights. Therefore, visiting spectators for the Rock ‘n’ Roll Dublin Half Marathon produced 5,979 bed-nights. At an average nightly rate of €118.63, this amounted to over €700,000 in accommodation spending.
“This year’s race was a great success and took place for the first time on a Sunday instead of Bank Holiday Monday,” said Race Director Rob Griffiths. This echoes a similar shift in next year’s Dublin City Marathon and is aimed at broadening the appeal to overseas runners.
“Runners from around the world enjoyed non-stop entertainment over race weekend, while soaking in all that Dublin City has to offer. We’re thrilled to come back for year four in 2016 and will once again bring a memorable, world-class event to Ireland’s most visited destination.”
“Our event is continuing to grow and we’ll be announcing new additions to the race weekend experience in the coming months.”
The Rock ‘n’ Roll Dublin Half Marathon is known for lining the course with fanfare and live entertainment. The 2016 half-marathon starts at 8:30 am at Dublin’s Docklands area on Sunday 7 August 2015 and will run along the north side of the Liffey River.
The 3K Family Fun Run starts in Phoenix Park at 11:45 am, allowing participants to run both distances if desired. Both races conclude in Phoenix Park with a finish line festival and headline concert.
Titan Marketing, the Irish promoters of the race will be among the sports tourism stakeholders that will meet as part of a Sport for Business Sports Tourism group to discuss greater collaboration between different groups in this area at Croke Park on Tuesday, November 17th.
Image Credit: Inpho.ie
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Sport for Business is a membership community of sporting and business leaders.
