Irish Rugby began the next cycle of its on and off the field performance with a battling draw against Wales last weekend.
News of the major new partnership deal with Vodafone remains under wraps until after the tournament when Three’s partnership ends but they are exiting with a bang having produced this three minute advert / documentary that was broadcast during RTE’s main coverage of the game on Sunday.
Other renewals are also falling into place with Dove Men+ Care extending a five year deal across the Irish English, Scottish and Welsh Rugby Unions.
Conor Murray scored the try and was central to Ireland’s performance making it a good call to have highlighted him as the star of the Dove video campaign marking the new era of the sponsorship.
His own dark and moody looks were echoed in the rugged coastline backdrop to the video which plays well to a rugby audience by taking a cut at other sports using a streamline that ‘There are no names on our shirts… because no one is more than the team’
