There may have been not Irish winner at the Masters last night but Shane Lowry burnished his reputation with a sparkling hole of one at the 16th and while Jordan Spieth will be licking his wounds for not playing safe as he led the field by five shots with seven holes to play, one brand certainly made a big impact on Irish fans watching the action on Sky Sports.
Allianz is a global sponsor of Paul McGinley who was one of the main analysts on Sky’s coverage but you have to hand it to their media buyers who were able to create an impression of Allianz’ ownership of the event through near saturation coverage throughout Sky’s Irish ad breaks as the action unfolded.
Read about how the US Masters has become the World’s most exclusive sponsorship opportunity…
We are used to a constant diet of gambling ads during live sport in the evening but around 70 per cent of the single spot ad breaks that punctuated the coverage last night were owned by Allianz running their ‘World Belongs to Those who Dare’ advertisement below.
Paralympics Ireland through Jason Smyth, Michael McKillop and the closing shot of Ellen Keane will also have been big winners in front of an influential audience for whom the last night of the masters is one of the sporting highlights of the year.
