Samsung launched a new campaign in the UK on Sunday night looking to repeat the success of their Jack Whitehall campaign from the Rugby World Cup but translated to the Olympics.
The brand is a global partner of the IOC and a local sponsor of Team GB giving it the right to promote not only up to but through the period of the games.
That represents a massive investment so the content they produce has to be right out of the top drawer. This is one of a series of three 90 second adverts running on TV as well as online…
Sport for Business’ Coverage of the 2016 Olympic Games is supported by Team Ireland Official Partner Electric Ireland #ThePowerWithin
