Rule 40, the International Olympic Committee restriction on non Olympic Partner brands making any reference or using any likeness to the Olympic Games ended yesterday.
Technically then this morning is the first time that a local brand like Flogas might tweet their commiserations to Paddy Barnes, or one like Nissan their congratulations to the O’Donovan Brothers who were part of their Generation Next Campaign.
It’s the first time that Under Armour can reference that Michael Phelps won 23 Olympic gold medals as opposed to 23 medals.
The rule is their to protect the investment of the major sponsors that enable sport to operate at the massive level it has now reached.
It may have been in keeping with this that the Team Ireland athletes who arrived home en masse yesterday to Dublin Airport did so with no reference on their kit to main Team Ireland sponsor Electric Ireland.
If so then that’s the rule, if not it was a poor oversight but then again the Olympic Council does have other matters on their mind.
Electric Ireland has now moved on to the Electric Picnic and the All Ireland Minor Championships. It has presented the athlete’s stories incredibly well over the past weeks and months. Here are some of the posts that helped bring the Olympic performers stories to life…
A tragic fall cost Aileen Reid in 2012. 4 years later, she's battled back & ready to go #ThePowerWithin #triathlon pic.twitter.com/lCAkPskbDS
— Electric Ireland (@ElectricIreland) August 20, 2016
Rob Heffernan bows out without a medal but remains one of our greatest Olympians ever #TeamIreland #ThePowerWithin pic.twitter.com/Q12YYEAcP4
— Electric Ireland (@ElectricIreland) August 19, 2016
Forget 4 years ago! Annalise Murphy banishes her London heartbreak to win SILVER! #Teamireland #ThePowerWithin pic.twitter.com/N060G93AKN
— Electric Ireland (@ElectricIreland) August 16, 2016
Sport for Business’ Coverage of the 2016 Olympic Games is supported by Team Ireland Official Partner Electric Ireland #ThePowerWithin
