BT is stepping up its activation of its partnership with Ulster Rugby by introducing a new challenge for fans attending matches at the Kingspan Stadium through the season.
BT is the official communications partner to Ulster Rugby and the BT Speed Test will give supporters the chance to see who has the biggest kicking boot at a selection of Ulster Rugby home games this season, starting on October 22nd when Ulster take on the Exeter Chiefs.
The activation will use state of the art radar technology to measure fans kicking speed against Ulster Rugby kicking aces and was launched in Belfast yesterday by Ruan Pienaar, Chris Henry and Stuart Olding.
The brandwill also be rolling out a variety of fan favourite match day activities including #BTTweetSeats, the BT Up And Under and BT Crossbar Challenge.
“The BT Speed Test is just one of a number of match day activations planned with Ulster Rugby this season as we continue to enhance the fans’ match day experience,” said Peter Russell, Regional Director of BT Business in Northern Ireland.
“Each season both BT and Ulster Rugby continue to innovate and evolve with a view to delivering unrivalled results for Ulster Rugby fans and BT customers.”
