Leopardstown racecourse has secured a new sponsorship of the Irish Gold Cup with bookmaker Stan James coming on board in a three year deal starting in February 2017.
The newly-named ‘Stan James Irish Gold Cup’ is one of the leading races on the Irish National Hunt calendar and over three decades it has produced racing superstars including Jodami, Beef Or Salmon and Florida Pearl.
“We’re very excited to be working with Leopardstown on such an iconic race,” said Ed Nicholson, Head of Racing Marketing for Stan James.
“Previous winners of the Stan James Irish Gold Cup reads like a ‘who’s who’ of jumps racing, and we’re privileged to sponsor such a prestigious event.”
“It’s a race that resonates on both sides of the Irish Sea and one that links in well with our other racing sponsorships.”
“I’m really excited to work with such a top class brand as Stan James as the new sponsor of the Irish Gold Cup,” added Pat Keogh, CEO of Leopardstown.
“Over the past three decades the race has provided some fantastic racing memories for racegoers.”
“Our combined aim is to ensure the Stan James Irish Gold Cup continues to showcase the competitiveness and the quality of racing in Ireland.”
“As the only race day in Ireland with four Grade 1s on a single day, we will continue to make it one of the best day’s racing in Europe.”
Racing continues to attract major investment from the global betting community with Boylesports lifting the value of the Irish Grand National to €500,000 in 2017.
Punchestown also has a full book of sponsors from within betting and further afield with Bibby Financial Services attached to its marquee race.
Leopardstown itself is fresh from celebrating another successful Irish Champions’ Weekend attracting brand like Longines and Jaguar as supporters.
