AIG were central to the Chicago Rugby Weekend which delivered Ireland’s famous win over the All Blacks and they are staying front and centre stage now that the World Champions are in Dublin for Saturday’s return fixture.
A group of Dublin footballers and hurlers including Bernard Brogan and Liam Rushe were out at Castleknock College last night to test their skills against the All Black stars.
The brand has this week announced a major extension of the sponsorship of the All Blacks and all of the other New Zealand Rugby teams including the Women’s team that will be in Ireland for next Summer’s Women’s Rugby World Cup.
The first deal signed between the two in 2012 was worth around €12 million per annum and the extension is likely to be worth more.
“We think we’ve found a nice median between respecting the jersey and making sure AIG get the exposure and profile for the investment they’re making,” said Steve Tew, New Zealand Rugby’s chief executive.
“AIG has been a great supporter of our game since coming on board in 2012 and contributed to outstanding results off the field, helping profile our teams throughout the world and showcasing the story and teams of New Zealand rugby to millions of new fans from Chicago to China and further afield.”
AIG are three years into their deal with Dublin GAA.
Read our recent interview with AIG Sponsorship Manager John Gillick
