Bushmills Irish Whiskey has signed up to become the official whiskey of the 2012 Irish Open and will have exclusive whiskey pouring rights at the tournament, which takes place at Royal Portrush between 28th June and 1st July.
The Old Bushmills Distillery is only four miles from the golf course on Antrim’s north coast.
To celebrate the sponsorship, Colum Egan, Master Distiller at the Old Bushmills Distillery, is offering the winner of the tournament the ‘Freedom of the Old Bushmills Distillery’, an honour that will see them granted the keys to his private reserve.
“This will be an event that will attract hundreds of thousands of people to the region. Everyone who is coming to the North Coast to watch world class golf has just four miles to travel to also experience award winning Irish Whiskey at the Old Bushmills Distillery. We are so close we could be the 19th hole!” said Egan.
Bushmills joins BMW and Emirates as brands that have taken up sponsorhip deals with the tournament in recent weeks.