The blurring of lines between traditional and new media coverage of major sporting events has continued with news that online video platform Dailymotion is to broadcast live content from this years Wimbledon Tennis Championships.
A new Live@Wimbledon service will be shown on the dailymotion platform as well as through the official Wimbledon.com website.  It will only be available in the first year to viewers in the UK and the United States.
The content will be a mix of live action at crucial points in games, news from the tournament and behind the scenes material.  Annabel Croft who presents tennis on Sky will be one of the main presenters.
Online TV is now challenging traditional broadcasting in many territories.  The online broadcast of live GAA matches is presently only available in Ireland but may become a major negotiating point when media contracts are renegotiated next year.