The Irish Sponsorship Awards will take place in Dublin tomorrow night and while sport is woven through almost all of the categories in one form or another there are two specific awards given over to the pure world of sports sponsorship.
One is for the Best Sports Team or Athlete Sponsorship and there are seven shortlisted in this category…
Let’s take a look first though at the five in the running for the best Sporting Event Sponsorship.
AIG Insurance for Irish Open Tennis Championships submitted by Teneo Sports
Tennis has bounced back this year with international tournaments being staged in Dublin and the Irish Open at Fitzwilliam Tennis Club reviving the Senior Women’s Open and being broadcast live on TG4.
Aldi Community Games
The essence of grassroots sport and given a fresh lease of life with the coming on board of Aldi. The national games took place at the Sport Ireland National Sports Campus
Bord Gáis Energy for GAA #HurlingToTheCore
Building on the success of a long-term association with U21 Hurling Bord Gais stepped up to the senior ranks this year but like AIB before them, they stuck with the original backing for U21 and made it stronger by association with the All Ireland Championship. Having Joe Canning on board as an ambassador in the year that Galway made their long-awaited breakthrough was another winner.
Littlewoods Ireland for GAA Hurling All-Ireland Senior Championship submitted by Legacy Consultants
The second first-year sponsor of the All Ireland Hurling Championship and Littlewoods brought a unique twist through mixing the fashion side of what it is to be a top player to good effect among their core audience.
SPAR FAI Primary School 5s Programme
With 24,000 boys and girls taking part from 1,200 schools across the country this is one of the biggest organised sports tournaments in the country, culminating in the finals being played at the Aviva Stadium in May.
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