AIB Social Media Manager

AIB is seeking a dynamic & creative social media and content expert to work alongside the AIB brand team to help rehabilitate the AIB brand. The rehabilitation of the AIB brand is currently one of the biggest challenges in Irish marketing & Social Media is increasingly central to everything that we do & say as a brand.

The ideal candidate will be passionate about GAA and will have the ability to see the big picture of how digital content and social can be at the centre of our marketing campaigns and how best to bring them together for benefit of our Customers. In this role, the candidate will work with the Social Media Team and Sponsorship Brand team to align and build world-class digital content plans across our key campaigns. The individual will also work closely with our agency partners to drive key digital content and social media projects.

We are looking for a drive, passionate, self-starter, customer-centric, expert who will manage a portfolio of digital marketing projects that have social at their core.

Key Responsibilities and accountabilities

  • To support the implementation of the best social media campaigns for the AIB Group for the benefit of our customers, employees & the business.
  • Drive innovation across our GAA Club and County properties continuing to build world-class GAA content.
  • Support the digital content agenda across the AIB Group working with key internal stakeholders
  • Drive innovative social media and digital content projects ensuring AIB is delivering world-class campaigns
  • Research new partnerships and social platform opportunities
  • Constantly review digital marketing landscape and recommend new solutions
  • Support the brand team on key digital campaigns working as a senior social media business partner, providing insight and expertise
  • Optimise the usage of digital channels utilising content and innovative formats
  • Assist in building digital plan for digital partnerships
  • Support the management of the social media and digital marketing planning cycle
  • Work with business stakeholders to define role of social and digital in key campaigns and activities
  • Report on results and share learning for key social media and digital projects

Competencies Associated with the Role:

As part of the selection process, the successful applicant will be expected to demonstrate ability in the professional and technical competencies reflected below

Results Focused – Level 2
Communication & Influencing – Level 2
Teamwork & Collaboration – Level 2
Project Management – Level 2
Strategic thinking and commercial acumen – Level 2

Minimum criteria for the role:

In order to be considered for this position, you must have proven communications and performance management skills. You must have an in-depth knowledge of GAA from club to county level. You will need to be a team player with a dynamic ability to interact, converse and share ideas effectively with colleagues at all levels across our business, you will also need to be flexible with the requirement to sometimes work outside of core business hours. As part of the selection process, the successful applicant will be expected to demonstrate the criteria reflected below:

  • Hold a Degree in Marketing, E-commerce, Communications, Business or a related field.
  • Have at least 5+ years’ experience in Digital with an in-depth understanding of Digital Marketing and Social Media.
  • In Depth knowledge of Social Media Platforms, Mobile platform & Digital Marketing channels.
  • Proven successful track record in implementing/helping to implement digital projects or social media programmes especially as part of a cross-functional team.

The ideal candidate would also be able to demonstrate the below skillsets

  • Execution focused and able to lead a team of experienced professionals and work cross-functionally at all levels including senior management.
  • Demonstrate strong commercial acumen skills in relation to budget management and Marketing technology ROI and impact on the business including Cost to Serve

Please note: The Minimum Education requirements for entry to AIB is 5 passes in the Leaving Certificate (or equivalent), to include a pass in English and Maths. These must be achieved at either Ordinary or Honours Level. Confirmation of this will be sought if successful for the role.

Who we are

AIB is a dynamic and diverse place to work. We are changing from the inside out to become a bank people can believe in. And by people, we mean our employees as well as our customers.

We’re one of Ireland’s biggest banks, but that doesn’t mean you’re just a number when you work here. We’re organised enough to have small teams focussed on one big initiative. Whether we’re analysing data, developing an app or, lending money, we are all focussed on our customers.

In each team you’ll find leaders who focus as much on people as they do on function. Here, anyone who is responsible for managing people is called a people leader, not a manager. That shows our commitment and focus on the development and engagement of the people who work here.

You’ll find a mix of age, race and gender, where everyone has an opportunity to reach their potential. You’ll find a culture of openness, positivity and respect where everyone has a voice.

We are looking for the best-experienced people. We will match your energy and enthusiasm with empowerment so that together we can build a culture that breaks the conventions of what our customer and employees expect of a bank.

What’s next?

If you meet the minimum criteria and would be interested in this exciting opportunity you will need to do so through the AIB Online portal

If you require further information on this role contact Naomi Doyle from the Resourcing team on 01-6416943 or email careers@aib.ie.