The Galway Races celebrate their 150th anniversary this summer and have refreshed their branding to mark the occasion.
“After 150 years, “Galway” continues to do what it has always done. It stirs the soul, makes our hearts beat that little bit faster, brings us together as families and generations, gives us an occasion to celebrate and provides a degree of certainty in a sometimes-uncertain world,” said Sales and Marketing Manager Sinéad Cassidy speaking to Sport for Business last night.
“It has survived and thrived because it is a race meeting like no other – and because it creates a feeling like no other.”
“The style, the entertainment, the sense of history and all the thrills of top-quality racing…thinking about it is enough to give you goose-bumps. Or, in other words, it’s enough to make your hair stand on end!”
In taking this thought through to a visual representation, we looked to Celtic symbolism, and applied it to a striking, appropriate image, to create a logo that would reflect the festival’s strong local heritage, its place in the Irish psyche and its almost mythical status.”
This distinctive horse will become an intrinsic element of our logo and the brand; a proud reminder of reaching this milestone in our history.”
The Galway Races take place this summer from July 29th for a full seven days.
Join us next week when we will reveal details of our first Sport for Business Breakfast in Galway taking place later in the spring.
Read back over the interview we did last year with Racecourse Manager John Moloney.
