Volkswagen has been formally confirmed as the sponsor of RTÉ’s coverage of all the European Qualifiers for UEFA Euro 2020 on RTÉ2 and RTÉ player.
Kicking-off with last Saturday’s first qualifier win against Gibraltar and continuing with tomorrow night’s coverage of the home game against Georgia, the sponsorship covers RTÉ’s live coverage of all of the Republic of Ireland’s UEFA Euro 202O qualifiers up to and including the final game in the campaign at home to Denmark on November 18.
Volkswagen advertising is up around the Aviva Stadium ahead of tonight’s game with the message being that ‘It’s not just the atmosphere that’s electric’. This is aimed at promoting Volkswagen’s range of electric vehicles and is part of their position as Mobility Partner to UEFA across Europe.
“Football runs deeply and historically through Volkswagen’s DNA worldwide so we are delighted to partner with RTÉ to bring Irish fans closer to the action,” said Mark McGrath, Head of Marketing for Volkswagen Ireland.
“As official mobility partner of UEFA National Team Football, Volkswagen’s aim is to enhance the experience of football fans throughout the UEFA 2020 tournament and it’s especially exciting for us that Dublin will play host to a number of the games next year.”
“We are delighted to kick off our campaign with the first qualifier, ultimately ramping up to what will be a very exciting summer in 2020 that will coincide with the launch of the new ID. range of electric vehicles from Volkswagen.”
“We are delighted to make this announcement with Volkswagen today,” added Brian Geraghty, Commercial Solutions Manager for RTÉ.
“This partnership is a great endorsement of RTÉ Sport’s output and powerful audience reach. The Republic of Ireland’s UEFA Euro 2020 qualifiers remain on terrestrial free-to-air television and as official mobility partner for UEFA Euro 2020, Volkswagen has secured a powerful association with Irish soccer across RTÉ’s market-leading television and digital platforms.”
Volkswagen’s solo sponsorship marks a return to the one sponsor model that had previously been undertaken by Hyundai at the World Cup in 2014 but which was shared last year with Avantcard and Remus Uomo.
