Heineken’s new advertisement in support of their global sponsorship of the Rugby World Cup focuses on those who might not quite know all of the rules but who can still enjoy the experience of watching.
It premiered over the weekend and will be running through to the tournament itself which is today one month away.
The ad features Keith Wood and Martin Johnson, together with a fan who clearly wants to make the right call in terms of celebration but needs a little help in determining whan that should be.
Join us througout the build up to the Rugby World cup when we will be focusing on the important moves that brands and commercial backers, as well as the teams themselves, are making to ensure this is a tournament to remember.
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