Circle K Launches Olympic and Paralympic Campaign

Circle K have launched a new ‘Here for Ireland’ initiative, which has been developed to support Irish athletes on the road to the Tokyo 2020 Games.
From today, Circle K customers can simply scan either the Circle K app or their Play or Park loyalty tag in-store and automatically generate digital coins, which Team Ireland athletes can then use to fuel their journey to Tokyo.
Athletes looking to compete in both the Olympic and Paralympic Games who have signed up to the initiative can use the digital coins to redeem complimentary fuel at all 410 Circle K service stations, or food and refreshments at any of the participating Circle K stores between now and the Tokyo 2020 Games.
Circle K estimates that approximately €250,000 worth of digital coins will be generated over the course of the initiative. It’s a very smart way of linking data collection for the brand with rewards that really mean something for athletes.
60 Olympic and Paralympic hopefuls from around the country have already signed up to the ‘Here for Ireland’ initiative including Ellen Keane, Brendan Boyce Sanita Puspure and Ciara Mageean, pictured above.
“Athletes make many sacrifices – physical, emotional and financial – as they strive to achieve Olympic glory,” said Mageean at yesterday’s launch.
“Circle K’s Here for Ireland initiative will have a hugely positive impact on all Team Ireland athletes as the digital coins generated by Circle K customers will fuel our journey, quite literally, to Tokyo.”
“Circle K is an extremely proud partner of both the Irish Olympic and Paralympic Teams, added Senior Market director Judy Glover.
“As part of the partnership, we wanted to ensure that we positively contributed to each athlete as they strive to achieve Olympic and Paralympic glory and we believe that ‘Here for Ireland’ does just that.”
“Here for Ireland is a great initiative, and is something that directly benefits our athletes,” according to Olympic Federation of Ireland CEO Peter Sherrard.
“Athletes are the heartbeat of the sport, and the support that they will get from Circle K customers will help them as they journey through this crucial period ahead of the Olympic Games next summer.”
That view was echoed by John Fulham, President of Paralympics Ireland, who said “This is a programme with a difference as it will benefit every Para Athlete that is on their own journey towards their ultimate Paralympic dreams. Circle K will bring Paralympic and Olympic athletes into every community right across the island of Ireland, I would urge people to support the programme and help make a real, positive impact on the lives of these incredible athlete role models.”