The halo effect of the Olympics continues to be strongly felt, particularly across Britain.  Last Friday the BBC Children in Need appeal raised a record on the night of £26.7 million (€33.3 million) with its typical mix of show business celebrity endorsement and moving video tributes.
One of the highest viewed inserts to the programme was a mash up video of Team GB from London 2012 dancing and busking on the streets.
Royal equestrian medallist Zara Phillips dances ‘Gangnam’ style while rowing teams, Andy Murray, Nicola Adams, David Weir, Victoria Pendleton, Tom Daley and Sebastian Coe all get into the action doing various stunts.

Sport for Business will make a contribution to Children in Need each time this video is played on the site.
The connections between sport and charity will be among the Sport for Business Members’ Round Table subjects in 2013.  If you have a subject you would like to see covered in this programme please contact us.  We will reveal the first three topics and dates for 2013 in mid December.
The next Round Table is on the subject of Social Media and Sport and it will be held on December 13th in Dublin.
View all the latest news on the commercial side of Irish sport
Find out more about how Sport for Business can be of benefit to you
Subscribe today for the free Sport for Business daily news digest