English Rugby has announced Allianz Insurance as its new insurance partner and as the title partner for the Allianz Premier 15s, the top level of Women’s domestic club rugby.
Allianz has said that it is committed to supporting the top-flight women’s domestic rugby competition in England as well as the England Rugby teams and the community game in line with its commitment to promoting inclusion, diversity and excellence.
This is the fourth year of the tournament and Allianz’ presence as a major backer will see it develop further and faster.
It was backed in the early stages by Tyrell’s Crisps but we announced their departure at the end of May.
Viewing
Peak viewing figures for the 2019 final were more than double those of 2018 with live attendance up 27 per cent. Meanwhile, throughout the 2019/20 season, 462,385 people tuned in to watch live Premier 15s action. The tournament was cancelled as a result of Covid-19.
Seeing more professional women play has inspired more people to get involved and play the sport with participation in the women and girls game reaching over 37,000 registered players, and over 18,000 women attending over 500 England Rugby entry level Inner Warrior camps during the last three years.
Allianz is already the sponsor of Saracens Women who have dominated the sport in its early tears and who will this year have England international Deborah Fleming (pictured above) in their ranks.
“This commitment from Allianz will have a significant and positive impact on the continued success of our women’s and girls’ teams,” said Nicky Ponsford, Head of Women’s Performance at the RFU.
“Attracting a partner like Allianz is also a great honour and shows just how far the women’s game has developed.”
Exciting
“We are delighted to announce this exciting new agreement with England Rugby as the Official Insurance Partner, which will see us become partner to the men’s and women’s England rugby teams,” added Simon McGinn, general manager, Commercial & Personal at Allianz Insurance.
“Allianz has a longstanding history with this fantastic sport and we are looking forward to continuing our involvement through this new partnership.”
“Our partnership with the RFU also provides us with an excellent new opportunity to support women’s sport, as we become the title partner of the Premier15s and Inner Warrior, the grassroots programme to encourage girls and women into sport.”
Insurance is one of the sectors that sport and sponsorship will look to in the recovery phase. Allianz has already stepped up to the mark at a global level and will take over as a Top Olympic Partner in 2021, adding to their existing top level partnership with the International Paralympic Council.
In Ireland it is a major supporter of the Allianz Leagues in Gaelic Games, at schools level through Cumman na mBunscoil, of the arts the Allianz Business to Arts and is our partner in the Sport for Social Good sector.
