The world’s richest horse race, The Saudi Cup will take place this coming weekend and will be shown around the world with a total of 35 broadcasters further extending the reach of the USD $20 million event.
These will include Virgin Media in Ireland and ITV in Britain and Northern Ireland.
Fox Sports will broadcast the ‘Golden Hour’, a bespoke IMG live production focusing on the cultural and sporting elements of The Saudi Cup, with US-trained horses Country Grammer and Taiba hotly expected to be vying for favouritism.
ESPN will broadcast comprehensive airtime across Latin America. TSN will show the race live in Canada and SportsMax and ESPN broadcast in the Caribbean ensuring complete coverage across the Americas.
Following Japan’s recent domination on the international racing scene, the Green Channel will cover an unprecedented six Japanese entrants in the Saudi Cup. In Australia, Racing.com and Entain will showcase the prestigious event.
In Europe in addition to Britain and Ireland, major free-to-air network RAI will broadcast across Italy, Viaplay in the Netherlands and Scandinavia, Setanta in the Balkans and Equidia France.
FanCode, the Indian online sports streaming platform, will showcase the Saudi Cup for the first time, marking their debut into the world of horseracing.
Sony Pictures Networks will also broadcast the Saudi Cup across India and the Indian subcontinent through its linear channels.
The full raceday will be livestreamed on Twitter throughout Saudi Arabia, which pulled in 6.5 million views in 2022.
“The Saudi Cup has developed into a major international race weekend and it is great that our international broadcast presence reflects our rising profile on the world stage,” said Tom Ryan, Director of Strategy and International Racing at the Saudi Jockey Club and previously the manager at Naas Racecourse.
“Each year we aim to provide an informative, exciting and entertaining product that will capture the attention of racing and sports fans and continue to drive interest in Saudi Arabian horseracing.”
Subjectivist and Saffron Beach head the European challenge for the race.
