The 2023 Irish Sport Industry Awards are open for nomination with entries closing on Friday 5th May.
Run by the Federation of Irish Sport and sponsored this year by Financial Brokers Ireland, they are the most prestigious recognition of the work that goes in around the business and delivery of sport in Ireland.
Sport for Business CEO Rob Hartnett is Chair of the judging panel which will be announced next week and each day between now and the closing date we will put our focus on one of the Award categories.
This morning that focus is on the Best Use of a Communications Platform Category:
Best Use of a Communications Platform
To be entered by an organisation which has sport at the heart of its digital content. This award is to recognise innovative and clever use of communications platforms to stand out from the digital crowd.
Judging criteria
- Evidence that it has created its own audience, forming a digital community of sport fans in the process
- Differentiation from their competitors
- Demonstrate measurable impact for the organisation, partners, and its consumers
- Digital community is present/managed in Ireland or was created in Ireland. However, information submitted does not necessarily have to relate to work undertaken within Ireland.
Last year’s nominees in this category included:
• IRFU and TikTok
• AIG Show Your Skills campaign
• Gymnastics Ireland Tokyo 2020 Olympic Games social media campaign
• Her Sport
• Paralympics Ireland Team Ireland at the Tokyo 2020 Paralympic Games
• Football Association of Ireland No Ref. No Game. Campaign
This was one of the most hotly debated categories by the judges but the eventual winner was named as Her Sport.
Previous winners included AIG and Dublin GAA, and AIB and the GAA for the Club and County Campaign.
Enter the Award here and the very best of luck
