This is the first in a new occasional series looking at sponsorship opportunities across the Irish sporting landscape.
We talk to sporting rights holders, teams and individuals about what it is that makes their proposal stand out and deliver for a brand looking to engage the hearts and minds of an audience that they can reach.
This series has grown out of our annual Sponsorship Showcase event which takes place each year bringing brands and sporting properties together to see what might be of interest.
In this episode, we met with Kevin Keane, the Head of Sponsorship, Marketing and Communications at Triathlon Ireland.
We talk about the opportunity to become the principal brand partner of one of the fastest-growing sports in the country.
The demographic of Triathlon participants is pinpoint accurate for financial services, and performance brands.
It is also vital for a brand that a rights holder has the capacity to activate well and Triathlon has continually proven that with sponsors including Vodafone and BMW.
It is without doubt a sport that can be a winner for a brand and it is an interesting conversation on the mechanics behind the way in which that can be.
