Forefront Sports is to partner with Flanders Classics to promote the UCI CycloCross World Cup cycling event taking place in Dublin later this year.
The event will be held at the Sport Ireland Campus on November 26th, 2023, and is set to attract top riders from around the world to compete.
Following the success of the inaugural UCI Cyclo-cross World Cup event hosted in Ireland last year, which drew in an attendance of 8,000 fans, this year’s competition promises to be bigger and better.
In addition to the elite men and women races, official youth category racing will be included, offering a unique opportunity for young riders to demonstrate their cycling skills and prowess.
“We are really looking forward to the UCI Cyclocross World Cup here in Dublin and with the growing interest in the sport across Ireland, I foresee this year’s event being one of the biggest cycling events ever held here,” said Cian Branagan, CEO of Forefront Sports.
“The first edition of UCI Cyclo-cross World Cup round in Dublin turned out to be a huge
success”, added Flanders Classics CEO Tomas Van Den Spiegel.
“We feel there is room left for the event to grow. Therefore we’re happy to join forces with ForeFront Sports to investigate the potential of this cyclo-cross event of the highest level on Irish soil.”
“We are already looking forward to the upcoming edition on the 26th of November.”
“Last year’s event was hugely successful, bringing many of the world’s top cyclists, male and
female, to Ireland,” said Dr Una May, CEO of Sport Ireland.
“The strong attendance at the Dublin round showed the demand for this event both among domestic fans and international visitors. It was also viewed by a large television audience across Europe. We hope that the world-class facilities at Sport Ireland Campus are home to events of this scale on an ongoing basis, and naturally welcome the inclusion of a Dublin round in the UCI Cyclo-cross World Cup calendar next season.”
“We look forward to working with our partners the UCI, Flanders Classics, Cycling Ireland and
Forefront Sports to build on last year’s success.”
Cyclo-cross is a fast-paced, highly accessible and thrilling discipline within the cycling world,
requiring riders to navigate demanding and muddy terrains that put their bike handling skills
and physical fitness to the ultimate test.
Sport for Business Perspective
Forefront Sports brought the KPMG Women’s Irish Open back after ten years and staged an immensely successful hosting at Dromoland Castle.
It is great to see them expand into other events which combine the needs of an elite group of athletes with the demands of a significant attendance of fans.
