Rowing Ireland and MG Motor Ireland have this morning announced a new strategic partnership aimed at promoting a shared vision of innovation, performance, and community engagement.
As part of the partnership, MG Motor Ireland will become the official vehicle partner of Rowing Ireland, supporting their initiatives to drive awareness and participation in the sport while also championing sustainable mobility solutions.
MG Motor Ireland is an existing partner of fellow Sport for Business member Bohemian FC in the SSE Airtricity Men’s Premier Division of the League of Ireland and this is a welcome progression of their involvement in sport.
The partnership with Rowing aims to inspire individuals to embrace a healthy and active lifestyle while promoting environmentally friendly transportation options.
“We are delighted to announce our partnership with Rowing Ireland,” said Natasha Maher, Marketing and PR Manager at MG Motor Ireland.
“This collaboration signifies our commitment to supporting Irish sports and our belief in the values that rowing embodies – teamwork, determination, and passion. We look forward to working closely with Rowing Ireland to further promote the sport and contribute to its growth at all levels.”
“We are delighted to welcome MG Motor Ireland as our official vehicle partner,” added Lawrence Salonen, Commercial Executive at Rowing Ireland.
“This partnership represents an exciting opportunity to further develop our sport and we look forward to working together to inspire and engage rowing enthusiasts throughout the country.”
Sport for Business Perspective
Great to see another commercial partner for rowing and especially one that is expanding its reach into sport.
Moving the vehicles that Sport uses over to electric is good for the climate, good in presentation terms to the Government that we are doing what we can to meet emissions targets, and good for those driving with the MG4 the current Irish Times Car of the Year.
