The Stena Line Belfast Giants have confirmed the return of Blú Nutrition – a sub-brand of NI Supplements – as the club’s official sport supplement partner for the 2023/24 season.

Backed by science, the Blú Nutrition brand is founded upon the principles of innovation, quality, and results, and now proudly works alongside a core of world-class athletes.

Blú Nutrition boasts a range of athletes and ambassadors who use a range of its products to enhance both performance and overall wellbeing.

“We’re excited to have the Blú Nutrition team on board for the third successive season,” said Adam Keefe, head coach of the Belfast Giants.

“Not only do they offer premium quality products, but the team’s nutritional knowledge and advice is second to none. There’s no doubt that Blú Nutrition’s support plays a vital role in our off-ice preparation, and I look forward to continuing to strengthen this all-important partnership.”

Throughout the 2023/24 season, Blú Nutrition will provide the Giants with supplements to help aid with recovery and optimise performance around games and the team’s busy training schedules. In addition, Blú Nutrition’s team of experts will also work alongside the roster to advise on all nutritional needs.

“We’re thrilled to announce the continuation of our partnership with the Belfast Giants – a Belfast brand, supporting a Belfast team,” added Peter Baird, owner of Blú Nutrition.

“At Blú Nutrition, we’re excited to fuel the team’s journey to success, on and off the ice.”