The Irish Life Dublin Marathon has been awarded the Gold Prize in the Best of Europe category at the European Sponsorship Awards, one of the four main prizes and seven Highly Commended citations that Irish campaigns garnered at last nights event in the City of London.
This winning of the ‘Grand Prix’ is a measure of the way in which the partnership was conceived, executed, measured and pitched. Congratulations to the whole team of Sport for Business members involved. We will have a special feature on the Award on Sport for Business in the next couple of weeks.
They were joined in the champagne stakes by Londis for their sponsorship of Ireland’s Fittest Family in the Media category, Three Ireland for the City Stages campaign in Arts and Culture, Electric Ireland for a third year in the Sponsorship with Social Purpose category, and Just Eat in the Talent category for the Nutmeg content with interim Republic of Ireland football manager John O’Shea. Let’s hope that is a sign of more wins to come.
Sport for Business Partners PwC and AIB won Highly Commended citations for their work in events with the Camogie Association and Media on the Home of the Year.
Fellow members SSE Airtricity joined them for their Pookie campaign as did SuperValu in both the Sponsorship with Social Purpose and Digital Channels categories, Guinness in Music and Just Eat in Content.
We were amongst the judges of the Best of Europe Award for a second year and it was humbling once more to see the quality of work being done across the sector and for Ireland once again to shine as a true world leader. Well done to all who were shortlisted and especially those returning this morning laden with gongs.
2024 ESA Awards Sector-focused awards
• Arts & Culture Sponsorship
– WINNER: Three Ireland: City Stages
• Best Use of Cutting-edge Technology
– HIGHLY COMMENDED: Using the Metaverse to supercharge the fan experience with OKX and Man City
– HIGHLY COMMENDED: Vodafone x GiveVision: 5G Headsets at Wimbledon
– WINNER: bp pulse EV silent disco
• Environmentally Sustainable Sponsorship
– COMMENDED: DHL & Formula 1: What Fuels You?
– HIGHLY COMMENDED: SSE Airtricity: Pookie
– WINNER: SC Johnson and Liverpool Football Club – At Work For A Better World
• Esports & Gaming Sponsorship
– HIGHLY COMMENDED: Rainbows Over Scotland
– HIGHLY COMMENDED: Virgin Media Gamepad – The UK’s Ultimate Gaming Destination
– WINNER: Sky Broadband & Guild Esports: #NoRoomForAbuse
• Media Sponsorship
– HIGHLY COMMENDED: AIB – Proud Sponsors of Home of the Year
– WINNER: Londis – Proud Sponsors of Ireland’s Fittest Family
• Music Sponsorship
– HIGHLY COMMENDED: Guinness “Lovely Days”
– WINNER: Elevating the Entertainment Experience: The Barclaycard Amp It Up Campaign
• Sponsorship with a Social Purpose < €250,000
– WINNER: Electric Ireland for Darkness Into Light
• Sponsorship with a Social Purpose €250,000-€999,999
– HIGHLY COMMENDED: Gjensidige – Social sustainability for a better society
– WINNER: Sky Broadband & Guild Esports: #NoRoomForAbuse
• Sponsorship with a Social Purpose €1M+
– HIGHLY COMMENDED: O2 and the Red Roses
– HIGHLY COMMENDED: SuperValu Community Includes Everyone
– WINNER: Barclays – It all starts with a chance
• Sport Sponsorship < €1M
– WINNER: ‘What Fuels You’ KIND Snacks partnership with the FA and England Lionesses
• Sport Sponsorship €1M-€4,999,999
– HIGHLY COMMENDED: From Sponsorship to Partnership: The Evolution of the Team Of Us, Vodafone
– WINNER: O2 and the Red Roses
• Sport Sponsorship €5M+ sponsored by datapowa
– HIGHLY COMMENDED: Xero’s sponsorship of the FIFA Women’s World Cup 2023™ and The Lionesses
– WINNER: OKX and Manchester City bring football fans closer to their heroes and Web3
2024 ESA Awards Discipline-focused awards
• Best Employee Engagement
– HIGHLY COMMENDED: FedEx x UEFA Champions League
– WINNER: ALL about ALL @Parc des Princes
• Best Newcomer
– WINNER: ‘What Fuels You’ KIND Snacks partnership with the FA and England Lionesses
• Best Use of Content
– HIGHLY COMMENDED: The Nutmeg: Just Eat x John O’Shea
– WINNER: Wear the Rose: An England Rugby Dream
• Best Use of Digital Channels
– HIGHLY COMMENDED: SuperValu Community Includes Everyone
– WINNER: Elevating the Entertainment Experience: The Barclaycard Amp It Up Campaign
• Best Use of Measurement & Insight
– COMMENDED: Subconscious Sponsorship
– WINNER: Mercedes-AMG PETRONAS Formula One Team & Blauw – Sponsorship Impact Tracker
• Best Use of PR
– HIGHLY COMMENDED: KIND & Ready10, fuelling the Lionesses
– WINNER: Vodafone x GiveVision – 5G Headsets at Wimbledon
• Best Use of Talent
– HIGHLY COMMENDED: Cadbury: World-Class Wins
– WINNER: The Nutmeg: Just Eat x John O’Shea
2024 ESA Awards Special Categories
• Agency of the Year
– WINNER: The Space Between
• Event of the Year sponsored by Sponsorworks
– HIGHLY COMMENDED: PwC Camogie All-Stars
– WINNER: Celebrating 30 Years of Partnership – Eat Move Sleep Drømmedøgn – BAMA
• Rights Holder of the Year sponsored by caytoo
– WINNER: AEG Global Partnerships
• ESA Best of Europe sponsored by Sponsorium
– BRONZE WINNER: United Kingdom – Heineken – Cheers to all fans
– SILVER WINNER: Spain – Espacio Ibercaja Delicias
– GOLD WINNER: Ireland – Irish Life Dublin Marathon
• ESA Sponsorship of the Year
– RUNNER-UP: Sky Broadband & Guild Esports: #NoRoomForAbuse
– WINNER: ‘What Fuels You’ KIND Snacks partnership with the FA and England Lionesses
Irish Life, AIB, PwC and Electric Ireland are full members of the Sport for Business community.
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