Sport Ireland has confirmed the appointment of Titan and Ringers as the two agencies entrusted with building upon the success of the Her Moves campaign for the next two years.
Her Moves is a groundbreaking platform focused on redefining the landscape for teenage girls and sport.
Launched on International Women’s Day 2023, the Sport Ireland initiative embodies a commitment to empowering teenage girls all over Ireland, creating, activating and amplifying the work of National Governing Bodies and Local Sports Partnerships delivering on the ground.
Over the past year, together with Sport Ireland, TITAN and Ringers have seamlessly blended their expertise to create a compelling proposition, engaging content and live experiences aimed at fostering a sense of self-discovery and empowerment across all audiences.
2024 will see the creative evolution of #FindSomethingThatMovesYou, inviting even more young women to join in the movement.
“The idea of the Her Moves platform is to inspire, motivate and encourage girls to try out new activities,” said Nora Stapleton, Sport Ireland’s Women in Sport lead.
“We want to show teenage girls that sport can be so many different activities.”
“We know there is no single reason that girls drop out of sport. Everyday things like schoolwork and responsibilities at home can get in the way. Body image and a lack of confidence that comes with puberty is well documented too. We have a deep understanding of the issues and are focused on building the solution with Her Moves.”
“We believe in the transformative power of immersive experiences for teen girls, and Her Moves is a testament to that belief – with all campaign programmes and content built through the lens – By The Girls, For The Girls” added Ciara Lucey, Her Moves Project Lead at TITAN.
“We’re excited to build on the success of the campaign and grow the Her Moves tribe through our experiential, social and digital activations. Together with Ringers, we aim to empower and inspire, as many teen girls as possible.”
“We have been led by the teenage girls at every stage – through research, strategy and execution. They told us they didn’t need another campaign telling them to be more active or that they were destined to drop out of sport. There is a lot of noise in this space created by brands that are focused on the problem.”
“The Her Moves platform is part of the solution, going beyond comms into experiences. Our success is down to a strong inter-agency relationship with TITAN and the fact it has been genuinely co-created with our teenage audience,” said Bobby Byrne, Creative Director at Ringers.
“In just one year Her Moves has become the unifying platform for programme design by the Sport Ireland LSP/NGB network, with innovative collaborations with designer Barbara Bennett and weightlifter / entrepreneur Thammy Nguyen Her Moves showing the teen girls exactly how fun and creative you can be in finding something that moves you.
A through the line campaign with targeted Out of Home advertising and and Digi-pods, YouTube, nationwide events and experiential, and always on socials, Her Moves celebrated one year on International Womens’ Day on Friday March 8th.
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