Warrior Sports Ireland has unveiled exclusive boot endorsement deals with four Dublin GAA stars including Bernard Brogan, Diarmuid Connolly and Michael Daragh McAauley.
The American based company stepped up its international appeal through becoming the official kit partner of Liverpool football club and is managed in Ireland by JACC Sports Distributors.
The new agreements will see the players wear one of two lines of boots which were on show last Sunday in the Leinster Final victory over Meath at Croke Park.
“The signing of these Dublin football players is a tremendous coup for a new and exciting brand such as Warrior,” said Jonathan Courtenay, of JACC Sports Distributors who have distribution rights over the Warrior, Umbro and Converse brands in Ireland.
“Bernard Brogan in particular is a flair player who can change a game in an instant and along with the other guys we feel they will all be great ambassadors for the Warrior brand in Ireland which is available at Lifestyle Sports and all leading sports stores throughout the country. This is just the beginning of our plans for the brand.”
Warrior was founded in 1992 by former champion lacrosse player David Morrow and has now developed distribution networks across Europe.
Brogan’s Legacy Consultants were behind the brokering of the deal as they have been for a number of others involving Dublin GAA including with the National Aquatic Centre, Skins and Dublin’s Gibson Hotel.
Diarmuid Connolly works as a sales manager with Phillips. Philly McMahon is a strength and conditioning coach at DCU while Michael Darragh McCauley is a student.
Sports Tourism Seminar at Croke Park (September 19th)
Sport for Business 20/20 at Ulster Bank HQ (October 8th)
The Business of Youth Sport Seminar (November 28th)
