Fans will descend from the two furthest corners of the island on Sunday to watch Kerry and Donegal go point for point, and goal for goal in the final of the All-Ireland Senior Men’s Football Championship.
The first year of the new rules in Gaelic football has lit up the sport and the Championship. Few would argue that the two teams that have made it to the final are the two that have shone brightest through the summer.
While previews of the action on the pitch will be numerous and varied over the weekend, we will once again focus on the energy and imagination that have gone into the work of the two team sponsors and the three organisations that have been long-term backers of the Championship itself.
With over 82,000 fans in the stadium, over a million watching on television, and millions more engaging through digital and retail touchpoints, these sponsorships are at the very top of their game.
Kerry Group: Deepening Roots with a €1 Million Legacy
You couldn’t really imagine Kerry playing with anyone other than the Kerry Group on the front of their shirt.
They have been there since the advent of GAA Jersey sponsorship in 1991 and are still going strong.
The commitment was reaffirmed this year with a €1 million investment in the second phase of development at the Kerry GAA Centre of Excellence in Currans.
The investment supports major infrastructure upgrades: expanded pitch access, a high-performance gym, enhanced recovery and rehabilitation facilities, and new educational and community areas.
It is seen as a sustainable contribution to Kerry GAA’s long-term future.
“At Kerry, we’re dedicated to making a difference, whether through our sponsorship of Kerry GAA or our innovative work with customers to create healthier, tastier, and more sustainable products for the food, beverage, and pharmaceutical industries,” said Catherine Keogh, Chief Corporate Affairs Officer at Kerry Group.
“Our partnership with the GAA dates back to 1987, initially supporting coaching initiatives and the development of juvenile teams. As the title sponsor of all Kerry intercounty teams since 1991, we’re proud to be investing in the future of Gaelic games in Co. Kerry.”
“This investment in the Centre of Excellence is a testament to our commitment to the local community. By nurturing developing talent, we’re confident that it will sow the seeds of success for generations to come.”
Circet: Multinational Backing for Donegal’s Journey
French multinational company Circet, the telecoms infrastructure firm, has been title sponsor of Donegal GAA on the shirt since buying out the KN Group in 2021, six years after they had originally come on board through founder Donagh Kelly.
As a multinational company they employ over 4,000 staff in ireland alone and have been getting behind the team across Linked In in particular.
The last time these sides met in the All Ireland Final, back in 2014, Donegal Creameries were on the shirt front, and there is still a reach back to previous partners with the Abbey Court Hotel still featuring on the back of the Donegal shirts.
AIB: A Decade of #TheToughest, and a Future Renewed
AIB is celebrating its tenth year as title sponsor of the All-Ireland Senior Football Championship in 2025 with a refreshed version of its acclaimed #TheToughest campaign.
This year’s theme has focused on the mental and tactical dimensions of Gaelic football, portraying today’s game as a high-stakes chess match and showcasing the sharp thinking required to succeed.
Digital content, player-led storytelling, and analytical insights have underpinned the campaign’s success, reinforcing AIB’s deep connection to the evolution of the modern game.
They also leaned into the tradition of the big day releasing this piece of content this week in the build up to the big game.
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In parallel, the bank has renewed its sponsorship of the AIB Club Championships and Camogie Club Championships through to 2028, reaffirming its commitment to every level of the GAA—from grassroots pitches to county finals.
“This has been a season full of drama, energy and unpredictability — one that has kept fans engaged and excited at every turn,” said Colin Hunt, CEO of AIB.
“As we approach the final stages of another brilliant Championship, we want to recognise not just the players but also the community of volunteers who make this all possible.”
Allianz: Changing the Game for the Next Generation
Allianz has supported Gaelic Games for over 30 years, primarily through the Allianz Football and Hurling Leagues.
In 2023, the company expanded its involvement to include sponsorship of the GAA Football All-Ireland Senior Championship and the Camogie Association.
In May of 2025 it extended the partnership for another three years.
The campaign’s 2025 focus featured nine-year-old Sheamie Garrihy as Allianz’s first official “Stop the Drop” Reporter.
In this role, Garrihy interviewed figures across the Gaelic Games community including players, coaches, teachers, and parents to explore the factors that keep young people involved in sport and how adults can better support them.
Garrihy’s interviews have been published on Allianz’s social media platforms throughout the Championship season.
Among those taking part in the series was GAA President Jarlath Burns, as well as senior inter-county players and those who influence youth engagement in sport.
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The “Stop the Drop” campaign, launched in 2024, was developed in response to research showing that one in five children in Ireland give up sport during the transition from primary to secondary school. The initiative seeks to reverse this trend by raising awareness and promoting intergenerational dialogue about the importance of staying involved in sport.
In addition to their senior sponsorships, Allianz continues to back Cumann na mBunscol, Camogie competitions, and the popular Camán to Croker day. They’ve also introduced GAA-specific insurance offers, aligning practical benefits with their sporting investment.
SuperValu: Inclusion as a Strategic Pillar
SuperValu’s 20th year as a GAA Football Championship sponsor has been marked by a campaign that is both bold and necessary. Titled #CommunityIncludesEveryone, the initiative is grounded in new research showing that while most GAA members believe clubs are becoming more inclusive, there’s still work to do.
According to research conducted by Amarách, 80% of GAA members say their club welcomes people of all backgrounds—the highest level since SuperValu launched its #CommunityIncludesEveryone campaign in 2020.
The study also found that 78% of members believe diversity is truly accepted within their clubs, and 75% agree that everyone has equal opportunity to take part in Gaelic Games.
With ambassadors like David Clifford and Jemar Hall, SuperValu’s activation goes beyond awareness. Their “Welcoming Clubs” competition offered cash prizes, nutrition workshops with performance expert Daniel Davey, and on-pitch training sessions with David Clifford, and were designed to drive real inclusion at grassroots level.
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“This is about celebrating shared values and supporting the people and communities that make Ireland great,” said SuperValu Managing Director Luke Hanlon on Sport for Business in May.
“We’re proud of the progress made over the past five years through our Community Includes Everyone campaign, and of the many individuals across the GAA who are helping make the sport more welcoming and inclusive.”
From the first whistle to the raising of the Sam Maguire Trophy Sunday will be a special day not only for the players, their families and supporters, but the whole of the two counties involved and everyone within the Gaelic Games family.
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