Olytico’s analysis for July 2025 incorporates over 15,000 posts, 5 million engagements, and 12 million views of the listed Sport for Business organisation’s content on TikTok.

X numbers were down month on month in Monday’s analysis, but Facebook’s figures that we looked at yesterday, and Instagram’s, which are the focus of our attention today, were both up across a number of key metrics.

 

In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.

It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.

Here is how our monthly report coverage will shape up during the week.

X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday

 

July 2025 Highlights on Instagram

 

 

Instagram activity followed the trend of Facebook in July rising 18% on last month to 3,964 posts and seeing a 7% increase in engagements to 3.45 million.

 

The League of Ireland topped the activity charts once again, their 626 posts in July (+6%) included this 2018 belter from Bohemians’ Ian Morris (link), the NIFL were in second (347, +1%), and Athletics Ireland (303, +121%) were in third as Sharlene Mawdsley was back to winning ways on Irish soil (link).

 

 

View this post on Instagram

 

A post shared by League of Ireland (@leagueofireland)


The LOI Women’s Premier Division (168, +190%) saw Athlone Town make a dream start to their European campaign with this goal from Izzy Groves (link), and Paralympics Ireland (103, +171%) bought us Damien Moyles proudly singing Amhrán na bhFiann at his gold medal ceremony for the T13 400m (link).

 

The GAA (6,153, +64%) topped the average engagement per post chart as Kerry and Donegal got straight down to business, and they were followed by Irish Rugby (4,660, -5%) and Ireland Football (2,526, -10%), though all three were down on the average number of engagements per post they enjoyed in 2024.

 


Vision Sports Ireland (45, +114%) highlighted that Croke Park now has audio descriptive commentary available, continuing to make sports accessible to people who are blind and visually impaired, and Gymnastics Ireland (272, +65%) saw Roisin Hickey qualify for the European Youth Olympic Festival.

 

 

View this post on Instagram

 

A post shared by Gymnastics Ireland (@gymnasticsire)


The League of Ireland (3,510) also claimed the top spot for ‘highest engagements per 1,000 followers’.

 

 

With over 88,000 public engagements to date, this full-time post from Irish Rugby after a record-breaking score against Portugal was the most engaged with Instagram post in July.

 

 

View this post on Instagram

 

A post shared by Irish Rugby (@irishrugby)


X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday

 

If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com

Sport for Business Events

 

 

Find out More about Our Sport for Business Events Programme Here

 

The Latest Sport for Business Podcasts

 

Further Reading for Sport for Business members:

Check out more of our Sport for Business coverage of Sports Media

 

SPORT FOR BUSINESS AUTUMN EVENTS

On Wednesday, September 10th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then on September 25th we will host our Annual Children in Sport Conference, on October 14th, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference, in partnership with Lidl.

Find out More about Our Sport for Business Events Programme Here

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