Olytico’s analysis for July 2025 incorporates over 15,000 posts, 5 million engagements, and 12 million views of the listed Sport for Business organisation’s content on TikTok.
X numbers were down month on month in this month’s analysis, but Facebook’s and Instagram’s were both up across a number of key metrics. TikTok is in the spotlight today, but with 50% fewer views than there were in June.
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will shape up during the week.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
July 2025 Highlights on TikTok
492 (+5%) TikToks were posted by Sport for Business members in July 2025. These posts resulted in 608,899 engagements (-64%) and 12.16 million views (-51%).
Three organisations broke through one million views for the month, led by the Ireland Football account with 5.14 million views, the URC (1.46 million), and the Ladies Gaelic Football account (1.05 million).
The LGFA topped the activity charts with 58 posts as they congratulated their G4M&O Ambassador Annalivia Hynds on her wedding day.
@ladies_gaelic_football 🎉💍 Huge congratulations to our incredible G4M&O Ambassador, @Annalivia Hynds, on her wedding day! 💒✨ We here at the LGFA wish you a lifetime of happiness and love – both on and off the pitch 🏐🩷 #LGFA #annaliviahynds #WEDDING #weddinggoals #loveandfootball ♬ original sound – SpotifySounds
The NIFL (46) in second showcased the ultimate overhead assist and finish from Cliftonville’s Joe Gormley.
@officialniflOverhead kick goal and assist 🔥 Joe Gormley ⚽ Cliftonville What a moment 🤯
And in third, Athletics Ireland (45) congratulated Kate O’Connor as she ran, jumped and threw herself to a historic gold at the World University Games.
@athleticsireland She ran, jumped and threw herself to a historic gold! 🥇 Kate O’Connor, World University Games champion ☘️🙌 #IrishAthletics #FYP #Athletics #sport #ForYou #viral_video #sportstiktok #ireland #trendingvideo ♬ Dreams – Sped Up – The Cranberries
When ranked by average engagement per post, Shamrock Rovers (12,162) topped the charts followed by Ireland Football (10,628) and Irish Rugby (3,597).
The most engaged with TikTok in July came from Ireland Football with this WNT ‘Then & Now’ content – the post has been viewed over 2.2 million times and generated over 46,000 public engagements to date (link).
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Sport for Business Events
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SPORT FOR BUSINESS AUTUMN EVENTS
On Wednesday, September 10th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then on September 25th we will host our Annual Children in Sport Conference, on October 14th, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference, in partnership with Lidl.
Find out More about Our Sport for Business Events Programme Here
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