The art of video is making it interesting and relevant. When British Airways wanted to gain coverage of their new aircraft and new service between London and Johannesburg they opted to recreate a famous ‘stunt’ from 2007 when rugby star Bryan Habana raced against a Cheetah to increase awareness of the animals endangered species. Only this time they substituted the cheetah with a jet aeroplane…

sfb_roundtable_banner hpslider-1Sports Tourism Seminar at Croke Park (September 19th)
Sport for Business 20/20 at Ulster Bank HQ (October 8th)
The Business of Youth Sport Seminar (November 28th)

sfb_subscription_banner v2