Irene O’Gorman, Chief Marketing Officer at KPMG Ireland, has become a prominent leader in the space where business, performance and social impact intersect across Irish sport. In her senior role, she drives client engagement, brand strategy and partnership development for one of the country’s most influential advisory firms — work that has positioned KPMG as a major catalyst for growth within the sector.
At the heart of this strategy is KPMG’s sustained commitment to inspiring the future of Irish sport, particularly through its investment in female role models and emerging athletic talent. Under Irene’s leadership, the firm has expanded its athlete and event partnerships to back three of Ireland’s most globally recognisable sports stars — Rhasidat Adeleke, Leona Maguire and Rachael Blackmore — each a trailblazer in athletics, golf and horse racing, and each representing a powerful narrative of Irish excellence on the world stage.
Alongside athlete partnerships, Irene has played a pivotal role in elevating the KPMG Women’s Irish Open, transforming the profile of women’s golf, and demonstrating the commercial potential and cultural importance of women’s visibility in elite sport. The investment reflects a wider philosophy: that by creating aspirational pathways, sport can inspire participation, leadership and confidence at every level.
Her approach aligns commercial strategy with societal impact — ensuring sponsorship goes beyond awareness to support infrastructure, pathways and future generations. In doing so, Irene has helped position KPMG not simply as a funder or sponsor, but as a strategic and values-driven partner to Irish sport, supporting athletes, events and systems that are shaping what sport in Ireland will look like in the years ahead.
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Previously Listed
Dr Una May, Moira Aston, Mary O’Connor, Michelle Carpenter, Brenda O’Donnell, Sarah Keane, Karen Coventry, Michelle Tanner, Mary McAleese, Rosie Barry, Sinead Hosey, Laura Heffernan, Jacqui Hurley, Aoife Lane, Tracy Bunyan, Lisa Clancy, Aoife Clarke, Thelma O’Driscoll, Catherine Tiernan, Helen O’Rourke, Niamh Tallon, Julie Nicholson, Aisling O’Reilly, Evanne Ní Chuilinn, Avalon Everett, Ashley Morrow, Eimear O’Sullivan, Kelli O’Keeffe, Sarah O’Connor, Jill Downey, Ger McTavish, Aifric Keogh, Rebecca Trevor, Lyn Savage, Suzanne Eade, Joanna Byrne, Bethany Carson
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This is the 13th edition of the Sport for Business listing of 50 Women of Influence in Irish Sport in partnership once more with our friends at AIG.
We began this journey in 2013, when we were challenged to produce a list of 20 Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50, and it still does not do justice to the talent out there.
Substantial progress has been made during this time. The Government, mindful of the importance and need for gender equity, challenged Irish sporting bodies to achieve a 60/40 gender split on their main boards or leadership entities by the end of 2023
Internationally, the gender split in doctors ranges from 46 per cent female in New Zealand to 48 per cent in the UK, 52 per cent in France, and 54 per cent in the United States. Sport has, for too long, lagged.
The gender gap in participation is targeted to be non-existent by 2027, and the profile of our elite athletes is as high for Katie Taylor, Katie McCabe, Rhasidat Adeleke and Leona Maguire as it is for the best of our men.
We are nearing the point where sport is sport regardless of gender.
The gap remains too big in media, sponsorship, attendance, and funding, but it is only by highlighting the wrongs that we can make them right.
This year’s list will again draw from all the multiple areas that make up sport. From the fields of play to the corridors of power, from the boardroom to the studio, and from every corner of the country.
We will divide the list into the CEO Club, the Influencers, and the Sponsors Lounge. the Administrators and others
This year, once again, we will challenge ourselves to generate at least 40 per cent of new entrants to ensure that fresh recognition is given to those making a mark.
This will mean some who fully deserve to remain stepping aside but that is part of what influence and leadership is about and they are in no way diminished by their not being on the list this year.
The list we will build over the coming weeks is a snapshot of women who are changing the way sport is played, consumed, grown, and delivered.
They are part of making the role of women in sport unexceptional by being exceptional in what they do.
Recognition of their contribution is rarely asked for but is entirely deserved, and we want your help in identifying those who you feel should be among them.
So, who else do you think should be on the list for 2025?
Image Credit: Sport for Business
Further Reading for Sport for Business members:
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