2026 marks the 20th edition of the ONSIDE Irish Sponsorship Industry Report – a huge milestone for ONSIDE and for the sponsorship industry in Ireland.

For two decades, this market publication has fuelled industry thinking, delivered sharp insights and identified the trends, opportunities and challenges set to define the year ahead.

The research findings will be published in the third week of January.

In the meantime, the 2026 research phase is officially open until this Friday.

This is your chance to shape the narrative.

By taking part, you’ll influence the key themes driving next year’s report 𝗮𝗻𝗱 receive access to the full report that has helped brands and rights holders stay ahead of the game for two decades.

If you’re a brand or a rights holder based in Ireland and ready to have your say, Onside wants to hear from you.

Click here to contact them, and they will send you a link to participate.

Industry Survey 2026

 

Image Credit: Sport for Business

Further Reading for Sport for Business members:

Read our Sport for Business Coverage of Research

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MEMBERSHIP AND EVENT,

Onside Sponsorship, as well as all the leading sporting and business organisations in and around the world of sport, are among the 300+ members of the Sport for Business community.  

This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.  

Find out more about becoming a member today.

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