Lidl extended its LGFA partnership to 2030 this week, representing a total commitment of € 22.5 m to the sport over that period.
We spoke to Lild Head of Corporate Affairs Eimear O’Sullivan about what this means and why it works so well for the brand, and then we have a few clips from Katie Taylor’s conversation to an enthralled audience of players, kids and fans in Croke Park.
She talks about her own entry to sport, her self-confessed intensity, the journey towards Women’s Boxing at the Olympic Games and what the future holds…
Image Credit: Sport for Business
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