Pride isn’t a tagline, it’s a lived routine: doors unlocked before dawn, cold gyms warming up with hard work, and coaches giving kids a shot at something bigger.
We sat down for today’s Podcast in the National Stadium with Boxing Ireland CEO Gary Stewart and Branding Sport’s Paddy Murphy to share how a 115-year-old identity evolved into a clear, modern look that speaks to clubs, parents, and the 12-year-old lacing gloves for the first time.
And tune in for a very special piece of content to launch the new identity…
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Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies and public institutions through high-quality journalism, events and insight. Sport for Business explores how sport drives economic value, participation, inclusion and national identity, while holding organisations to account on governance and sustainability.
Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practice and make better-informed decisions. Its work positions sport not just as entertainment, but as a vital contributor to Ireland’s social and economic fabric.
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