SAVE THE DATE
Irish Sport and Creativity
Storytelling, Identity and Innovation
A Sport for Business event in partnership with Ogilvy and Wilson Hartnell
Thursday, 24 September 2026
09:00 – 13:00
Dublin (Venue to be Confirmed)
Creativity is becoming one of the defining forces shaping modern sport. From storytelling and content creation to branding, design, sponsorship and technology, the way sport connects with audiences has never been more important.
Join leaders from sport, business, media and the creative industries for a thought-provoking morning exploring how Irish sport can harness creativity to build stronger brands, inspire communities, engage new audiences and create greater commercial impact.
The programme will feature conversations around:
- Why Creativity Matters in Irish Sport
- The Power of Storytelling
- The Athlete as a Creative Brand
- Clubs and Governing Bodies as Publishers
- The Kits We Wear – Identity, Design and Meaning in Irish Sport
- Creativity in Sponsorship and Commercial Partnerships
- Community, Identity and Place
- Innovation, Technology and New Formats
- Reaching Younger Audiences
- The Next Creative Opportunity for Irish Sport
- Featuring leading voices from across sport, communications, design, technology and business, this promises to be an engaging morning of ideas, inspiration and practical insight.
Whether you’re working in a governing body, club, brand, agency, media organisation or the wider creative sector, you’ll leave with fresh perspectives on how creativity can strengthen every aspect of sport.
Speaker announcements, venue details and booking information will follow shortly. Save the date for now and get ahead of the game by expressing your interest in the form below.
A pre-sale period for Sport for Business Members will go live in mid-July.
